The research process is part of renovating or looking into any venture. Researching can include online searches. Now, you want to find a deck builder in your area, but you are unsure how to search adequately to see the results that suit you best.
Searching for “deck builder near me” will include many pages that fit within your search, but at the top, you will see results with the word ‘ad’ on the left side. The top and subsequent results are paid and organic listings, and there is a difference between the two.
Let’s continue reading to determine whether you should build your deck or hire a professional, how searching for “deck builder near me” works, and the difference between an organic listing and paid listing.
Build On Your Own Or Hire a Professional?
A question that’ll pop up in many minds is whether you should bother with hiring a professional deck builder or try to build the deck independently. The answer is entirely optional to you, but it is essential to weigh the pros and cons that are dependent on your situation.
While building the deck on your own, yes, it saves you the hassle of trying to hire someone and costing you half the money, you will need to determine the time that it will take for you to build the deck once you’ve measured your yard and purchasing the supplies and applying for the permits to construct the deck.
On the other hand, while the cost may or may not be a concern for you, a benefit is having someone else install your dream deck and knowing that they are a professional and have experience. This puts pressure on you and prevents you from becoming overwhelmed with the process.
If you are opting to find a professional deck builder, there are different ways of doing so if you are unsure where to start. As we read onward, we will learn how you can find a good deck builder in your area.
Different Ways of Finding a Deck Builder
If you are looking for a deck builder, you will likely want to hire a local business. But, you’ve never hired one before, and you’re unsure what route to go, which is overwhelming. However, the options are simple. There are various ways of finding a deck builder, which includes:
- Online searches that contain specific keywords.
- Asking a friend/family member for recommendations.
- Online forums or social media.
- Making phone calls around your local area and state.
- Meet with deck builders in-person at their businesses.
But, the most popular and convenient route for many when looking for a deck builder is through the act of online searches. When using an online search engine, some people may still have difficulty finding deck builders near them and difficulty determining which deck building business is reputable and worth looking into.
We will learn how searching for “deck building near me” works when trying to find a deck builder in your area and determining which listing is more reputable and worth looking into.
Search Engines: How Searching For “Deck Building Near Me” Works
When searching for “deck building near me,” you will notice a series of businesses that surrounds the niche where you are looking to acquire services. At the top, you will notice the businesses, but next to them, you will see the word ‘ad,’ and underneath, you will see a list of locations for the various businesses.
These search results that you are seeing are called paid and organic listings, and as we continue, we will learn the difference between the two.
Paid vs. Organic Listings on Search Engines
When you search for a service near you, you will likely be hit with a series of results. Off to the side, you will see some results with the word ‘ad’ and other results that revolve around other businesses providing locations and additional information regarding what you are searching for. These search results are called paid and organic listings. We will continue reading to know the difference between the two.
Paid listing is when a company or small business pays to have its websites shown at the top of the search page. So when you are searching for “deck building near me,” you are likely to see top results that say the word ‘ad.’ This is a paid listing because a third party or local business paid for that advertisement.
An organic listing is the opposite of a paid listing. Organic listings are more relevant to what you are searching for through search engines and do not have the word ‘ad’ attached to the side of the website. Organic search results are highly rated if they are deemed more relevant to what you are searching for.
An example of an organic listing is a google business listing. While a google business listing is typical for local businesses to use, it is often not openly discussed. In the next section, we will discuss what google business listings are and their benefits.
Google Business Listings
If you want to advertise your business, a recommended and accessible form of advertising is through Google business listing. Google business listing is a business listing through Google. Local businesses usually use this form of advertising.
It is easy to sign up and create a profile for your business, and once you’ve done so, when someone searches for a business within your niche, it will appear through the searches, Google maps, and Google shopping. But, more benefits come along with utilizing Google business listing.
We will continue reading to learn more about the various benefits of a Google business listing.
Benefits of a Google Business Listing
While a Google business listing is not the newest thing in the world, it has continued to prove that there are benefits if you are a small business looking to gain more exposure. Especially businesses such as deck builders who want to make a more well-known name for themselves to stand out as opposed to their competitors.
If you are a deck building business or a small business in general, then let’s continue reading to learn about the six benefits of having a Google business listing.
Businesses that show up on the Google business listing are more likely to receive a boost in sales than another company that is more difficult to find and doesn’t take much to determine whether you are the right candidate because of your visible ratings and reviews and your location is within a distance of what they are looking for.
It Makes it Easier for Potential Customers Near You
Often people are looking for services through a more local business. Without searching through engines like Google, it makes it difficult and more of a hassle to find what they need. However, with Google business listing, you can make that easy for them once you add your information, including your address and phone number.
Ability to Leave Reviews
Reviews and ratings help a person to determine whether a business is suitable for their needs or not. Excellent addition to adding your business to the Google business listing is that people can leave reviews and ratings, which will boost the likelihood of your company being noticed. The more reviews and ratings collected, the more your business stands out.
Leaves Room for Improvement
On the Google business listing page, there is a section that says ‘insights.’ From there, you can see how your business performs, what works and doesn’t work, your target customers, and the engagement. This, alongside the reviews and ratings, will be able to determine if there is room for improvement in marketing your business and your services.
Signing up for Google business listing and advertising is free and a quick way to advertise your business if you are on a budget when wanting to market yourself. You can glance at your analytics and your engagement from your laptop and phone, and it is a reliable source that connects with a search engine that everyone uses.
You Look More Trustworthy and Legit
Your business looks trustworthy and legitimate. When someone is searching for services on Google, specifically locally, reviews, ratings, but importantly, a business’s location and descriptions describing the business is beneficial in showing legitimacy. A business that provides as much information as possible about their business looks more trustworthy and likely to earn sales versus businesses that do not do this.
Now that you know how searching for a “deck builder near me” works, you will have an easier time looking for one in your area. You can narrow your keyword search for a deck builder, custom outdoor kitchens, deck staining or whatever it is you need and the search algorithm will adjust. Along with this, you have also learned about what a google business listing is, its benefits, and whether you should build the deck on your own or hire a professional.